So you and your team have put together a great event - inspiring keynote speakers, lots of confirmed delegates and Clients from across your industry. The venue is amazing and your C-Suite team are all going to be there, you haven't forgotten anything - except filming it of course!
You dropped video coverage early in the budget meetings, it's money you could spend elsewhere, video doesn't make the event any more successful does it? it's just extra people to feed and as we all know film crews eat and drink a lot!
Plus your marketing department already spent a lot of money on some great videos to play at the show, so its no great surprise that you dropped it. But what are you missing out on?
1. Live feed - You've probably got some form of projection at the event to show all those carefully designed Powerpoint slides, video will give you the option of live feeds of your speakers as well. It also gives you the ability to livestream part or all of it. (Not as expensive or as difficult as you might think)
2. A record of the show - A dynamic highlights video can really capture the spirit of the event, it shows off all the work you've put in and it's a great tool to help market your next events. If its more than a one day show you can even get a closing highlights video made to play out at the end of the show.
3. Content videos - Your inspiring keynote presentations can often make great post-event videos. You can extend the reach of your event beyond the attendees and get your message out to a much broader audience. It's a common misconception that people won't sit down and watch a 15 minute presentation on video, Ted Talks are exactly that and it's one of the most popular streaming sites on the planet. It gives you more content for your YouTube channel (you do have a YouTube Channel don't you?) and videos are great to use in your Social Media Campaigns.
4. Video Blogs - As you have so many people in one place it's an excellent opportunity to film short "soundbite" interviews with delegates or even testimonial videos from your Clients at the show giving you even more clips to feed into your YouTube Channel (what do you mean you don't have a YouTube Channel!) or your Social Media.
5. More ROI - As you know ROI on Events can be a hard thing to measure, but getting video interviews with delegates explaining exactly what they got out of can really help. It can also add value by providing valuable marketing and promotional material.
You can add video to any event from just a few hundred pounds, so perhaps if it's something that you regularly option out of your events it might be time to think again?